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Successful Crm In E Marketing Hotel

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... As is implicit in the above definition, the purpose of CRM is to improve marketing productivity. Marketing productivity most important elements in successful CRM. The results were: * Proactive customer management is achieved by increasing marketing efficiency and marketing effectiveness (Seth and Sisodia 1995). In CRM, marketing something more like "Good customer relationships are the core of all long-term business success." While CRM has so far types of CRM programs: "continuity marketing; one-to-one marketing; and, partnering marketing programs". These take ...



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Sources list for SUCCESSFUL CRM IN E MARKETING HOTEL:

Higley, Jeff. *Marketing Equals Net Results: Internet Marketing in Hotel Industry.* Vol. 213, Hotel & Motel Management, 3/16/1998.
Internet Marketing

Higley, Jeff. Marketing Equals Net Results: Internet Marketing in Hotel Industry. Vol. 213, Hotel & Motel Management, 3/16/1998.
How to be Successful in Business

Higley, Jeff. *Marketing Equals Net Results: Internet Marketing in Hotel Industry.* Vol. 213, Hotel & Motel Management, 3/16/1998.
A Review of the Computer Industry

Greene, M. Marketing Hotels and Restaurants into the 90s: A systematic Approach to Increasing Sales. London: Heinemann, 1988.
Globalization of the Hospitality Industry

Lee, Dick. Four Steps to Success with CRM. 2 November, 2000. Retrieved from http://www.crmguru.com/content/features/lee02.html Accessed on 8 April 2005
Customer Relationship Management (CRM)

 


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